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MAXMARA SS17 FASHION SHOW, BELFAST CITY HALL, 10 MARCH 2017.


01 March 2017

From Italy to Ireland: one of the biggest events on Ireland’s social calendar in 2017 is set to be an exclusive fashion show by luxury Italian design house Max Mara, as it brings its full Spring/Summer 2017 collection from the catwalks of Milan to Belfast City Hall on 10 March in support of leading learning disability charity Positive Futures.

The event is being hosted by kind permission of The Right Hon. The Lord Mayor Brian Kingston who supports Positive Futures; and Chief Executive of Positive Futures, Agnes Lunny OBE, who remarked: “We are delighted to benefit from such a prestigious international show by one of the most exclusive names in fashion. The money raised will make a real difference to the people we support. We thank the Max Mara Belfast and Italy teams for their generosity and for allowing us to be part of what will be an exciting international event happening right here in Ireland.”

Positive Futures operates across Northern Ireland and provides support to people with a learning disability, acquired brain injury or autistic spectrum condition, and their carers.

Tickets for the show are priced at £35 per person or £75 for a VIP experience and are available online from www.positive-futures.net Make up for the show will be by Charlotte Tilbury with hair by international session stylist Richard Phillipart for BaByliss.

Nina Walls, franchisee owner of Max Mara’s Belfast store commented: “The fashion on show will be inspired by architect, designer and intellectual Lina Bo Bardi in a fusion of creative, radical, passion. Bo Bardi was a woman with a vision years ahead of her time who embodied Latin America’s compelling take on modernism; at once rational and sensual, sleek and luxuriant, athletic and sultry, hi-tech and artisanal.

“For modern women with big ideas, the Max Mara Spring Summer 2017 collection proposes a new blend of voluptuous modernity - intelligent, audacious, sexy fashion with a lifespan as long as Bo Bardi’s designs.”

TREND NOTES: Tropical modern

Bo Bardi was connected to Tropicalia, the avant-garde cultural movement whose touchstone was the ultimate exotic icon, Carmen Miranda. The eponymous 1968 album “Tropicália: ou Panis et Circensis” by a group of artists including Bardi’s friends, Caetano Veloso, Gilberto Gil, and Gal Costa, was a landmark musical manifesto and makes for a soundtrack that swings to Max Mara’s chica boom beat.

 

Design is often said to be about pulling order out of chaos but Bo Bardi wasn’t all scared of letting chaos in. Her quasi-brutalist concrete and plate glass structures would be incomplete without the rainforest that grows around (and through them). The profuse flora and fauna that she adored inspire lush prints, sliced into patchworks that echo the precise geometry of her architecture. Torn layers of propaganda posters echo the tumult of design, culture and politics into which Bo Bardi threw herself.

Bo Bardi created some mouth-watering design classics. The ‘Bola de Latao’ chairs she installed in her home, ‘Casa de Vidro’, look as good today as they did in 1951, in well-worn tan leather, with restrained saddle stitching - which appears too on luxe suedes, double faces and the new BoBag.

Like Max Mara, Bo Bardi loved those traditional leather crafts, but she embraced new technology too. Max Mara borrows high performance jerseys and nylons from the sports arena for glamorous bodycon dresses, bodies and combinaisons with heat sealed construction. A structured mesh gives a hi-tech makeover to Max Mara’s own design icon, the 101801. Shiny new Lina sunglasses and Bardi-esque wooden soled techno-clogs complete the look.

 

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Issued on behalf of ARDKEEN LTD Franchisee Max Mara in Belfast and Positive Futures by CMPR. For further information, pictures & show access for media, please contact Cathy Martin directly on +447823882095 or via cathy@cmprireland.com

For Positive Futures PR, please contact Mike Philpott on +447736250195  

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